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This site brickorders.com had the following in the web page, "Replica bricks will be shipped near the date of the game." Our analyzers noticed that the website stated " Purchase Your Gator Walk Brick Today! Installed before the first home game of the season." The Website also stated " Replica bricks will be shipped near the date of the game. About the Gator Walk and Donation Levels. All walkway installations are completed twice each year. Orders placed by February 15th will be installed before the Orange and Blue game. Replica bricks will be shipped near the date of the game. Replica bricks will be shipped near the date of the game." The website's header had florida gators as the most important keyword. It was followed by gator walk, personalized bricks, and support for the gators which isn't as highly ranked as florida gators. The next words the site used was athletic scholarship endowments. gator slam was also included but could not be understood by search engines.